Eden’s Edge Gardens
Turning a Struggling Google Ads Account into a High-Converting Lead Engine for a Scottish Garden Landscaping Business
£19.55
Cost / Conversion
11.34%
CTR
8.80%
Conversion Rate
58.17
Avg. Conversions
Results from the May 11 – Sep 7, 2026 Google Ads reporting period
Client Overview
Eden’s Edge Gardens is a garden maintenance and landscaping company based in Cupar, Fife, serving homeowners across St Andrews, East Neuk, and Cupar in Scotland. Established in 2024, the business offers garden maintenance, small landscape projects, tree surgery, and seasonal winter care, drawing on the team’s 15+ years of trade experience.
As a young, local service business competing in a market dominated by larger, longer-established landscaping companies, Eden’s Edge Gardens needed its Google Ads account to work harder — turning ad spend into genuine, cost-efficient leads rather than clicks that went nowhere.
The Challenge
Before Digitaloop took over the account, Eden’s Edge Gardens was running Google Ads with underwhelming returns. Over a 5+ month period (Nov 17, 2025 – Apr 30, 2026), the account was generating clicks but struggling to convert them into paying customers.
| Metric | Before |
|---|---|
| Total Clicks | 914 |
| Total Conversions | 15.00 |
| Total Ad Spend | £861 |
| Click-Through Rate (CTR) | 2.51% |
| Conversion Rate | 1.64% |
| Cost per Conversion | £57.40 |
The core issue wasn’t visibility — the account had healthy traffic — it was relevance.
Generic ad copy failed to speak to the local, high-intent homeowners searching for garden maintenance and landscaping in Fife, resulting in a low click-through rate and an even lower conversion rate once people did click through.
At £57.40 per conversion, the account was an expensive, inefficient lead source.
Our Strategy
Digitaloop’s performance marketing team took over the account and focused on one core lever first: a complete ad copy and creative overhaul.
Rather than rebuilding the account from zero, we rewrote what searchers actually saw and clicked on.
The approach:
- Rewrote all headlines and descriptions around locally relevant, benefit-led messaging tailored to Fife, St Andrews, East Neuk, and Cupar homeowners.
- Replaced generic, service-list copy with outcome-focused hooks, including free assessments, seasonal urgency, and trust signals such as 15+ years of experience.
- Sharpened calls-to-action across every ad to reduce hesitation and drive faster enquiries.
- Aligned ad messaging tightly with search intent and landing page content, so visitors who clicked found exactly what the ad promised.
- Continuously tested and refined creative variations across the campaign period to double down on what was converting.
The Results
The ad copy and creative overhaul transformed the account’s performance.
Comparing the post-optimisation period (May 11 – Sep 7, 2026) against the previous baseline (Nov 17, 2025 – Apr 30, 2026):
| Metric | Before | After | Improvement |
|---|---|---|---|
| Click-Through Rate (CTR) | 2.51% | 11.34% | +4.5x |
| Conversion Rate | 1.64% | 8.80% | +5.4x |
| Cost per Conversion | £57.40 | £19.55 | -66% |
| Avg. Monthly Conversions | ~2.8 | ~14.9 | +5.4x |
What changed:
- CTR rose from 2.51% to 11.34% — a 4.5x improvement, meaning far more of the right people were clicking through.
- Conversion rate rose from 1.64% to 8.80% — a 5.4x improvement, showing the traffic converting was now genuinely qualified.
- Cost per conversion fell from £57.40 to £19.55 — a 66% reduction, nearly tripling the number of leads generated per pound spent.
- Average conversions climbed from roughly 2.8 per month to nearly 14.9 per month — a 5.4x increase in lead volume, delivered in a shorter reporting window.
Why It Worked
The Eden’s Edge Gardens account shows that spend and traffic alone don’t grow a local service business — relevance does.
By rewriting ad copy around what local homeowners actually respond to and tightening the connection between the ad promise and landing experience, Digitaloop turned an underperforming account into one of the most cost-efficient lead channels in the business, at a fraction of the previous cost per conversion.
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